Analysis of data

Within three days of the focus group, type up and then analyse the notes. Look for suggestions for improving. List the positive responses.

Focus groups gather narrative data, typically in the form of notes and transcripts and you will need to determine which qualitative data analysis techniques are appropriate. This may include categorising, coding and then overall analysis of the responses to the questions posed in the focus group.

See this excellent step-by-step guide to Analysing Qualitative Data from the University of Wisconsin: http://cecommerce.uwex.edu/pdfs/G3658_12.PDF that explains the major techniques.