Pre-planning

Focus groups are effective at answering questions during the early stages of a project, sometimes called the ‘alpha’ stage. Particularly with technology developments, you should consider the development of some level of prototype materials such as screen-shots or graphical mock-ups to prompt feedback and discussion within the focus group. (Reeves & Hedberg, 2003, p.175).

Planning the focus group

• Identify purpose and audience
• Develop screener documentation
• Recruit participants
• Sign up and confirm participants
• Develop discussion guide
• Plan session logistics
• Logical considerations

Some of the logical considerations that need to be taken into account:

• A comfortable room
• Light snacks
• Close proximity to toilets
• Parking
• Good set of directions
• Greeter
• Have all viewing materials cued up
• Ensure that presentations are tested to avoid technical glitches
• Table with name tags
• Assign note-taker from your team
• Try to record audio and/or video the session

Financial planning

• Know your budget in advance and plan the session according to it
• If you think you might have trouble recruiting willing volunteers, plan your budget to include compensation for time, or prizes as incentives
• Think of non-financial incentives too - students may be encouraged to join focus groups if they receive a certificate of participation that they can use in their portfolio or resume

Retrieved March 30, 2006 from: http://enhancinged.wgbh.org/process/evaluation/focus.html