| 
  • If you are citizen of an European Union member nation, you may not use this service unless you are at least 16 years old.

  • Files spread between Dropbox, Google Drive, Gmail, Slack, and more? Dokkio, a new product from the PBworks team, integrates and organizes them for you. Try it for free today.

View
 

planning

Page history last edited by PBworks 13 years, 10 months ago
back to: procedure>> next: running the group

 

Pre-planning

Focus groups are effective at answering questions during the early stages of a project, sometimes called the ‘alpha’ stage. Particularly with technology developments, you should consider the development of some level of prototype materials such as screen-shots or graphical mock-ups to prompt feedback and discussion within the focus group. (Reeves & Hedberg, 2003, p.175).

 

 

Planning the focus group

 

  • Identify purpose and audience
  • Develop screener documentation
  • Recruit participants
  • Sign up and confirm participants
  • Develop discussion guide
  • Plan session logistics
  • Logical considerations

 

Some of the logical considerations that need to be taken into account:

 

  • A comfortable room
  • Light snacks
  • Close proximity to toilets
  • Parking
  • Good set of directions
  • Greeter
  • Have all viewing materials cued up
  • Ensure that presentations are tested to avoid technical glitches
  • Table with name tags
  • Assign note-taker from your team
  • Try to record audio and/or video the session

Financial planning

 

  • Know your budget in advance and plan the session according to it
  • If you think you might have trouble recruiting willing volunteers, plan your budget to include compensation for time, or prizes as incentives
  • Think of non-financial incentives too - students may be encouraged to join focus groups if they receive a certificate of participation that they can use in their portfolio or resume

 

Retrieved March 30, 2006 from: http://enhancinged.wgbh.org/process/evaluation/focus.html

 

back to: procedure>> next: running the group

Comments (0)

You don't have permission to comment on this page.