Pre-planning

Focus groups are effective at answering questions during the early stages of a project, sometimes called the ‘alpha’ stage. Particularly with technology developments, you should consider the development of some level of prototype materials such as screen-shots or graphical mock-ups to prompt feedback and discussion within the focus group. (Reeves & Hedberg, 2003, p.175).

Planning the focus group

Identify purpose and audience
Develop screener documentation
Recruit participants
Sign up and confirm participants
Develop discussion guide
Plan session logistics
Logical considerations

Some of the logical considerations that need to be taken into account:

A comfortable room
Light snacks
Close proximity to toilets
Parking
Good set of directions
Greeter
Have all viewing materials cued up
Ensure that presentations are tested to avoid technical glitches
Table with name tags
Assign note-taker from your team
Try to record audio and/or video the session

Financial planning

Know your budget in advance and plan the session according to it
If you think you might have trouble recruiting willing volunteers, plan your budget to include compensation for time, or prizes as incentives
Think of non-financial incentives too - students may be encouraged to join focus groups if they receive a certificate of participation that they can use in their portfolio or resume

Retrieved March 30, 2006 from: http://enhancinged.wgbh.org/process/evaluation/focus.html

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