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References

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American Statistical Association - ASA (1998). What are focus groups? Alexandria, VA. Retrieved 30 March 2006 from http://www.surveyguy.com/docs/surveyfocus.pdf

 

Gibbs, A. (1997). Focus groups [Electronic version], Social Research Update, 19, Winter 1997. Retrieved 30 March 2006 from http://www.soc.surrey.ac.uk/sru/SRU19.html

 

Greenbaum, T.L. (1998). 10 Tips for Running Successful Focus Groups. Retrieved online 30 March 2006 from http://www.groupsplus.com/pages/mn091498.htm

 

Kitzinger, J. (1995). Qualitiative Research: Introducing focus groups [Electronic version]. BMJ, 311, July, pp. 229-302. Retrieved online 30 March 2006 from http://bmj.bmjjournals.com/cgi/content/full/311/7000/299

 

Reeves, T. C., & Hedberg, J.G. (2003). Interactive Learning Systems Evaluation. Englewood Cliffs, NJ:Educational Technology Publications.

 

Southwell, B., Blake, S. & Torres, A. (2005). Lessons on Focus Group Methodology from a Science Television News Project [Electronic version]. Technical Communication, 52(2), pp. 187-193.

 

Whitton, N. & Hynes, N. (n.d). Evaluating the effectiveness of an online simulation to teach business skills. E-journal of instructional science and technology, 9(1). Retrieved April 6 2006 from http://www.usq.edu.au/electpub/e-jist/docs/Vol9_No1/Current_Practice/Whitton_Hynes.htm

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