American Statistical Association - ASA (1998). What are focus groups? Alexandria, VA. Retrieved 30 March 2006 from http://www.surveyguy.com/docs/surveyfocus.pdf
Gibbs, A. (1997). Focus groups [Electronic version], Social Research Update, 19, Winter 1997. Retreived 30 March 2006 from http://www.soc.surrey.ac.uk/sru/SRU19.html
Greenbaum, T.L. (1998). 10 Tips for Running Successful Focus Groups. Retrieved online 30 March 2006 from http://www.isixsigma.com/offsite.asp?A=Fr&Url=http://www.groupsplus.com/pages/mn091498.htm
Kitzinger, J. (1995). Qualitiative Research: Introducing focus groups [Electronic version]. BMJ, 311, July, pp. 229-302. Retrieved online 30 March 2006 from http://bmj.bmjjournals.com/cgi/content/full/311/7000/299
Reeves, T. C., & Hedberg, J.G. (2003). Interactive Learning Systems Evaluation. Englewood Cliffs, NJ:Educational Technology Publications.
Southwell, B., Blake, S. & Torres, A. (2005). Lessons on Focus Group Methodology from a Science Television News Project [Electronic version]. Technical Communication, 52(2), pp. 187-193.
Comments (0)
You don't have permission to comment on this page.