If you are citizen of an European Union member nation, you may not use this service unless you are at least 16 years old.
You already know Dokkio is an AI-powered assistant to organize & manage your digital files & messages. Very soon, Dokkio will support Outlook as well as One Drive. Check it out today!

7 tips for running successful focus groups

This version was saved 18 years ago View current version Page history

Saved by PBworks
on April 5, 2006 at 11:54:00 pm

You never can do too much planning for a focus group.
Manage the recruitment process actively to be sure to get the right people in the groups.
Don’t prejudge the participants based on physical appearance.
The best focus group moderators bring objectivity and expertise in the process to a project.
One of the most important services a moderator can provide is a fast report turnaround.
The most valuable service a moderator can provide is objective conclusions based on the interpretation of the research.
Achieving research objectives does not guarantee a successful focus group project.

For a detailed explanation of the tips see:

10 tips for running successful focus groups by Tom Greenbaum of Groups Plus, Inc.(yao)